ADRENA — Red Sea Beach Adventure Destination
Scope
Turnkey FF&E — Indoor & Outdoor Furnishing, Lighting, Artwork & Signage
Summary
ADRENA is the luxury beachfront adventure and entertainment destination developed by Red Sea Global within The Red Sea destination — twenty minutes from Shura Island, spanning an area equivalent to sixteen football pitches and offering more than twenty land and water activities. As the main FF&E contractor, DSCC delivered comprehensive turnkey solutions covering six core categories: indoor and outdoor furniture, decorative lighting, artwork, soft furnishings, signage and specialist finishes — ahead of the destination's opening to visitors in March 2026.
Approach
At the Beach Club and cabanas, DSCC furnished the luxury beach cabanas and outdoor daybeds using natural materials and timbers resistant to coastal conditions — sun and salinity — to provide visitors with the utmost comfort and relaxation. The seafront terraces and restaurants were fitted with outdoor seating and open-air dining furniture blending natural rattan with timber finishes, creating visual harmony with the turquoise waters of the Red Sea.
Approach 2
Indoor lounges and reception areas received comfortable contemporary furniture and woven decorative lighting that adds a warm, elegant character — seamlessly connecting the indoor experience with the charm of the surrounding nature. In line with Red Sea Global's regenerative tourism approach, DSCC selected finishing materials and furnishings that meet the highest sustainability standards, designed to withstand heavy daily use while maintaining a low environmental footprint.
Highlights
- Main FF&E contractor — turnkey delivery across six categories
- Luxury beach cabanas and outdoor daybeds in coastal-resistant materials
- Seafront terraces and open-air restaurants in rattan and timber
- Indoor lounges with woven decorative lighting and contemporary seating
- Sustainable, low-footprint furnishings aligned with regenerative tourism
Project Video
Gallery
We at DSCC are proud of our participation in the ADRENA project, which marks a milestone in the Kingdom's tourism and entertainment sector. Delivering integrated FF&E solutions from design through installation confirms our ability to meet the requirements of major international projects at the highest levels of quality.
