SASCO Al-Jazeera 1 — LED Screens
Scope
Complete LED Screen Package & 14-Metre Roadside Digital Sign
Summary
As part of DSCC's delivery of LED screen projects across SASCO service stations, DSCC completed the full LED display package for Al-Jazeera 1 — including every LED screen inside the station and a landmark 14-metre roadside digital signage screen. Public reporting described Al-Jazeera 1 at launch as Saudi Arabia's largest fuel station, making the project a flagship digital-visibility installation within SASCO's network.
Approach
The installation brings together customer-facing screens across the station with the large-format roadside display, creating a consistent digital communication system from highway approach to the on-site service environment. DSCC handled the LED screen scope as an integrated package suited to a high-traffic, continuously operating destination.
Approach 2
SASCO is a Saudi public shareholding company established in 1982 and operates a broad network of automotive service stations and traveler facilities. Published information on Al-Jazeera 1 reports an investment of SAR 35 million and a site area of approximately 280,000 m² on the route linking Riyadh and Al-Qassim.
Highlights
- Complete delivery of all LED screens inside Al-Jazeera 1
- 14-metre large-format roadside digital signage screen
- Part of DSCC's wider LED screen delivery across SASCO stations
- Integrated on-site and roadside digital communication
- Delivered for the flagship station in 2024
Gallery
